If a large percentage of monthly active users use the service that frequently, it shows how successful a company has been at integrating its service into the daily lives of its customers. For instance, the count of daily active users measures those who use a service daily. Other metrics beyond monthly active users are also important. By contrast, falling monthly active user counts can indicate that people have moved away from a given service and are either favoring a competing offering or simply becoming tired of that particular company. Because social media thrives on the network effect of having more people using the service, rising monthly active user counts create a positive feedback loop that encourages even more growth in the future. That, in turn, allows the company to monetize its service more effectively, reaping larger revenues from ad sales and other sources that rely on traffic volumes to boost cash inflows.įor social media companies, the monthly active user count is even more important. Consistent growth in monthly active users indicates that a business is attractive enough to increase its customer base. In general, the more customers a business has, the better. Going forward, Facebook only measures registered users who log in and visit the site online or with a mobile device, or who use the Messenger app during the period. For instance, in late 2015, Facebook changed its definition of monthly active user to exclude those who shared content or other activity by using a third-party website or app that integrated Facebook information. The definition of a monthly active user might sound simple, but it's actually subject to interpretation.
If the same person subsequently goes an entire month without using the service, then monthly active users for the company providing the service will drop by one during that month. If someone uses the service at least once during a given month, then that person should show up as a monthly active user. Europe has been a major contributor to growth in MAUs from Q1 2020 to Q1 2021. 36.07 of the world’s total population uses Facebook every month. The idea behind monthly active users is to measure users who use a service at least occasionally. According to our database, Facebook’s Monthly Active Users in Q1 2021 has increased by 10 to 2.85 billion users, from 2.60 billion users during Q1 2020. The metric of monthly active users is designed to focus on a service-based company's most important customers. Yet because most Internet-reliant companies get more revenue from users who actually use their services on a regular basis, it's not enough just to look at the total number of people who sign up for a given company's services.